Crowel ‘I’m a modernist you know’ Total Design in the 60’s made him famous. 70’s postmodernism took over and Crowel was out of fashion. reimmergence in the 1990’s via the Boijmans Van Beuningen Museum in Rotterdam. His work pragmatic,  Famous Stedelijk Museum POsters (perfectly modernist typography) –

Jan Van Toorn  -famous work posters for Van Abbemuseum in Eindhoven. (messy) A dutch designer driven by social and political factors, he was a commited educator and cultural theorist.

Jan van Toorn (JVT), a designer who is not always clear about his intentions, who makes frequent use of inexplicable images and text, and whose work is often described with concepts such as ‘alienation’, ‘incomprehensibility’, ‘defamiliarisation’, ‘digressions’ and ‘intrusion’. From Jan van Toorn: Critical Practice By Rick Poynor, Eye Magazine 2008


My test pieces will be inspired by the work of Jan Van Toorn and Wim Crouwel. presentiong participants with posters with modernist and post modernist approaches. Participants will simply be asked which visually appeals to them more and why?

Poster by Jan Van Toorn for the Abbemuseum in Eindhoven, 1960’s

Posters by Wim Crouwel for Stedeljik Museum in Amsterdam, 1960’s

Calendar by JanVan Toorn with response from Wim Crouwel below